How You Can Enhance Your Patients’ Dental Experience
You have to admit that a lot of your patients would rather be somewhere else. So many Americans are afraid of going to the dentist that the condition has its own name: dentaphobia. This causes many to delay needed dental appointments, only coming in when the problem has progressed into a more serious situation.
There’s a lot you can do to put your patients at ease. It’s easier than you think to transform your patients’ experience from one of fear and dread to one that can almost be relaxing. Following are some tips:
1. Remember that good service starts as soon as your patient enters the door.
You may have all the advanced technology in the world, but if your patients are frustrated at the registration desk, it sets the tone for the entire experience. Your receptionists are often the first line of contact patients have with your practice. Therefore:
- Be sure everyone in your front office has had comprehensive customer service experience.
- Make sure phone calls are answered by an actual person, not a phone tree.
- Minimize the time spent in the waiting room.
2. Be transparent.
Dental insurance can be confusing. Make sure your patients are aware of how much the procedure will cost and how much will be covered by their insurance. No one likes to be surprised by a large dental bill. Financial concerns only compound anxiety.
3. Communicate with patients in the way they prefer.
Would they rather be reminded of their appointment by an email reminder, a text, or a phone call? This demonstrates that you take time to listen to them.
4. Use technology and visual aids for patient education.
No one wants a lecture on why they should floss more — this only compounds anxiety. Instead, use visual elements or technology to show how their smile could be healthier. This could include demonstrating how to floss on an acrylic model of teeth. You can also use technology to show problem areas where bacteria are gathering between teeth and indicate areas where cavities may be forming.
Technology is also useful in helping upsell services. While you can talk about the benefits of braces and orthodontics, actually seeing a 3D computer model of how your patient can get a better smile can make all the difference.
5. Offer small perks.
Noise reduction headphones, relaxing music, Wi-Fi and even mini DVD players can go a long way toward easing anxiety.
The bottom line?
Dental care isn’t merely a “one and done” appointment. It’s a relationship. You want patients to know that you are their partners in care throughout their entire lives. You want to get to know their children or any other family members who may be going to your practice. These little steps go a long way toward easing anxiety and enhancing your reputation in your customers’ eyes.
At Diatech, we manufacture superior and innovative products for the dental industry… for the dentist, dental hygienist, dental assistant, orthodontist, endodontist and lab technician. We stand behind our promise of uncompromised quality and the best in competitive pricing.
